Saavy needed a rebrand that would showcase their botanical formulations, command attention on shelves, and open doors to new retail partnerships.
pea.brain developed vibrant color palettes and bespoke illustrations designed to reflect the potency of ingredients that loyal customers had come to trust. We also designed an 'ingredient integrity' seal to reinforce their commitment to quality—a principle that defines the brand's identity.
The response was immediate. Retail buyers embraced the new identity, leading to a surge in orders. Both longtime fans and first-time customers connected with the refreshed aesthetic, validating our approach to honor the brand's roots while expanding its appeal.
Original Packaging