When Sea-el partnered with pea.brain for their brand and packaging redesign, they brought something valuable to the table: a proven product with a devoted customer base. Their commitment to quality ingredients and sustainability had already created genuine connections with consumers, so our challenge was clear—honor that foundation while expanding their reach.
We approached the rebrand keeping in mind existing customers. We designed for the shelf, creating packaging that would cut through the noise of crowded aisles while clearly communicating Sea-el's core values. The goal was to maintain their current audience while speaking to potential new customers who shared their values but hadn't discovered the brand yet.
The strategy proved successful immediately with retail buyers. The redesign struck the perfect balance—familiar enough for current fans, compelling enough for newcomers.
Original Packaging